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Article
Publication date: 26 October 2023

Linhao Han, Tao Wang, Yu Jia, Yinger Ye, Tianyuan Liu and Jiayu Lv

This study investigates how role overload in the sharing economy leads to emotional exhaustion, which restricts value co-creation activity, and also investigates the moderating…

Abstract

Purpose

This study investigates how role overload in the sharing economy leads to emotional exhaustion, which restricts value co-creation activity, and also investigates the moderating effect of perceived platform support.

Design/methodology/approach

Two experimental investigations and field research questionnaires were given to respondents with shared mobility industry expertise.

Findings

First, role overload detrimentally affects service providers' value co-creation behavior; second, emotional exhaustion acts as a mediator between role overload and value co-creation behavior; and finally, perceived platform support moderates the adverse effect of role overload on emotional exhaustion.

Originality/value

To the best of the authors' knowledge, this study is the first to explore the antecedents of value co-creation behavior from the service provider's perspective, extending the application of COR theory in a sharing economy context.

Research limitations

First, alternative mediators between role overload and emotional exhaustion were not identified. Second, other dimensions of role overload and their impacts were not examined. Lastly, this study did not explore broader perspectives beyond algorithms.

Practical implications

This study recommends that managers reduce role overload ex ante in terms of clarifying responsibilities and obligations, providing substantive resource support and rationalizing order allocation, respectively.

Details

Journal of Research in Interactive Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 31 July 2023

Tao Wang, Linhao Han, Zhilin Yang and Yu Jia

The purpose of this study is to determine the dimensions of cultural differences, which are theoretically most relevant to contract functions in international marketing. Moreover…

Abstract

Purpose

The purpose of this study is to determine the dimensions of cultural differences, which are theoretically most relevant to contract functions in international marketing. Moreover, the contradiction between contract governance and opportunism is reconciled by exploring the boundary conditions of specific cultural differences.

Design/methodology/approach

The authors obtained 235 bilateral data provided by Chinese exporters and overseas distributors. The authors matched a secondary data set with the questionnaire data, which were analyzed by confirmatory factor analysis and a hierarchical moderation model.

Findings

The results demonstrate that while contract specificity is less successful in this area, contingency adaptability is useful in reducing opportunism. Moreover, as the national cultural differences regarding uncertainty avoidance, power distance or individualism-collectivism become more pronounced. One contractual dimension will be more effective at curbing opportunism, while the other will be less effective.

Research limitations/implications

Despite sample limitations, to the best of the authors’ knowledge, this paper is the first to theoretically identify the effect of cultural difference dimensions in contract governance, unlike past studies taking cultural differences as an aggregated variable. Furthermore, by exploring the boundary conditions of cultural differences, this paper effectively reconciles the conflicting findings on the relationship between contract governance and opportunism in various cultural context.

Practical implications

Exporters’ managers can design contingency adaptability to complement the limitations of contract specificity and consider cultural differences’ contingency effects.

Originality/value

First, the authors identify cultural differences dimensions related to contract governance, refining and emphasizing the research context. Second, comparing the efficacy of contract specificity and contingency adaptability in specific cultural context can show which contract is better at preventing opportunism.

Details

European Journal of Marketing, vol. 57 no. 11
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 5 September 2018

Linhao Ouyang, Zijian Zhang, Xiaoling Huang and Shi Xie

The purpose of this study is to restore the spatial distribution of overseas remittance businesses in Shantou during the 1940s. It explores various socioeconomic factors that…

Abstract

Purpose

The purpose of this study is to restore the spatial distribution of overseas remittance businesses in Shantou during the 1940s. It explores various socioeconomic factors that influenced the concentration of local remittance business investment in real estate. By reconstructing the spatial distribution of remittance business activities in Shantou, this study hopes to lay a foundation for further analysis of the business strategies of Chaoshan merchants.

Design/methodology/approach

This research draws on information from the published Swatow Guide, archival sources and cadastral maps to identify the location of remittance enterprises and the native place and overseas networks of property owners.

Finding

This study reveals that the spatial distribution of the remittance enterprises was determined by the native place origins of local property owners, and that the inflow of overseas Chinese capital contributed to real estate development in Shantou.

Research limitations/implications

Despite the limited access to Chinese official archives, this paper manages to identify several building blocks and neighbors in Shantou for spatial analysis.

Practical implications

This study is the first attempt to use the geographical information system (GIS) method in Chinese urban history research and hopes to establish a larger historical database of Shantou as a sample for comparison.

Originality/value

This investigation advances the spatial study of urban history and overseas Chinese remittances in the maritime society of South China.

Details

Social Transformations in Chinese Societies, vol. 14 no. 2
Type: Research Article
ISSN: 1871-2673

Keywords

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